For businesses of all sizes, social media marketing is a great method to reach out to prospects, customers and other potential consumers. Your clients are already connecting with companies on social media, and you’re missing out if you’re not speaking directly to them on sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, WhatsApp, TikTok and Pinterest.
To achieve marketing and branding goals, posting text and image updates, videos, and other content that increases audience interaction, as well as paid social media advertising, are all examples of social media marketing.
For a business to succeed on social media one should Consider your company’s objectives before you start establishing social media marketing strategies. Some of the questions you should ask are:
- What do you want to accomplish with social media marketing?
- Who is your target audience?
- What social media sites would your target audience frequent and how would they use it?
- What message do you want to send to your audience with social media marketing?
- How can I keep track of my progress?
- Why do I want to use social media as a marketing strategy?
- When will social media map to my overall marketing objectives?
When the above questions are answered one is sure when they start to boost their business, they will increase the number of visitors in your website, building conversations increases brand recognition, create positive brand image and identity and improve communication and interaction with key audiences.
Here are the tips to boost your business using social media;
1.ADD YOUR BRANDED HASHTAGS
Increase traction to your pages by using hashtags that are regular branded hashtags or contest-specific hashtags. That way followers or audience are simply taken to your account and other pages to learn more about them.
2. CROSS- PROMOTE ON OTHER CHANNEL USING ‘FOLLOW US ON SOCIAL MEDIA’
Reminding your followers that you have other social media accounts is one of the easiest ways to cross-promote across channels. This can be as simple as posting a link to a certain social media page with a call-to-action encouraging people to follow the account.
3. CREATING TARGETED ADs
Ads on Facebook can be targeted in a variety of ways. You can begin by including the Facebook Pixel on your website. After that, you may automate the targeting of adverts to website users
4. GIVEAWAYS AND CONTESTS
For brand visibility, these are a no-brainer. The easiest giveaways are those in which fans are need to do very little in order to participate. These have the highest levels of engagement. This is the path we recommend if you’re just getting started with contests. Try a user-generated contest with a dedicated hashtag for the event if you want to step it up a notch. And if you want to track responses to entry, you can use hashtags tracking tools.
“Social media is not a media. The key is to listen, engage, and build relationships.”, David Alston. It’s never too late to develop your social media plan. Whether it’s beginning from scratch or pushing employees to develop their own personal identities, social media has never been more important.
At Springboard Capital, we offer Business loans at affordable rates and terms that will help you; market and engage your customers. Find more information about our business loan products here and get in touch with us on 0700 944 444.
Article written by Teresia Gichure – a Marketer at Springboard Capital Ltd. She is a highly driven and boundlessly enthusiastic, who possesses the ability to build and connect positive working relationships with customers while addressing their needs.
